Neon Design Language
A design language built to be simple, modern, and adaptable.
The Neon Principles
SIMPLE. There is a profound beauty in simplicity. From the very beginning, Neon was built to be as simple as possible. Using simple elements and structures that establish hierarchy but let the elements breathe and expand. Simple and clear design is the core of Neon. The contents speaks for itself and all the elements merge together.
MODERN. We live in a technological world. Neon is built accordingly. Using simple imagery to make itself understood globally. If you avoid complex structures, the message is recieved instantly. The family of fonts that Neon uses, Poppins, are clear and support latin and arabic characters. Everyone is welcome.
ADAPTABLE. Good design is carried everywhere. From big advertising pannels, to simple things like Instagram Stories profile covers, Neon is designed to be anywhere. The recognizable elements are always there, but they blend with the intentions and use of the piece. Grayscale? Neon accounts for it. Without color, Neon is still Neon, no matter where you take it.
